lipstiffie

Facebook status update, this evening:

Storyboarding is strangely interesting when it gives a view into how different nation-states construct and respond to sales stereotypes. I’m doing a lipstick ad for actual French people from Paris right now, and it is noticeably stripped of that subtext one inevitably finds in American or South African ads that says, “Don’t worry, she’s not dangerous and what she really wants is to be your submissive little wifey.” This ad would freeze the testicles off a Sarf-Effriken jock, even though all it’s about is glamour.

It’s odd, because it is all about women achieving an aesthetic perfection so intense they are geisha-like objects of contemplation, yet the glamour is also tangibly an end in itself which doesn’t necessarily include men.¬†It’s not like we don’t already know this, but it brought to my attention that South African culture which considers itself sophisticated is not only colonial but downright rural.¬†Sexuality is confined to breeding, like farmyard-style.

Comments:

Lynne: Sounds like fun for a change! X are you gonna buy the lipstick? X

Lizza: Being briefed for a storyboard doesn’t necessarily go as far as anyone telling me what the product is! This time I needed to be told what it looked like, but I didn’t get the brand. Probably a load of bollocks. For all I know this could be the French version of Sarie magazine – I really wouldn’t be able to spot the difference.